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Zašto je potrebna SEO optimizacija web stranice?

SEO optimizacija kontinuirani je proces kojim poboljšavate izvedbu svoje web stranice te poboljšavate njezinu poziciju na internetskim tražilicama. Mnogi brandovi i tvrtke već su se uvjerile u glavne prednosti ove vrste digitalnog marketinga, no mnogi još uvijek nisu posve sigurni je li to dobra odluka za njih i njihovo poslovanje.

U današnje vrijeme imati web stranicu više nije dovoljno – ona mora biti optimizirana kako bi donijela željene rezultate, a to su promet i prodaja. Stoga, ako se pitate zašto vaša web stranica ne ostvaruje rezultate, odgovor vjerojatno leži u SEO optimizaciji, odnosno u nedostatku iste.

Koja je vrijednost SEO-a? Zašto je važan i zašto vam je prijeko potreban, bez obzira na veličinu vaše tvrtke? Nastavite čitati i saznajte.

Organske pretrage najčešće su glavni izvor prometa

Iznimno važan dio vašeg poslovanja jest upravo organski, odnosno neplaćeni promet kojeg ostvarujete na svojoj web stranici. Taj promet dolazi od korisnika koji pretražuju Google u potrazi za određenom uslugom ili proizvodom, a možete ga ostvariti jedino ako ste dobro pozicionirani, odnosno visoko rangirani na prvoj stranici Google rezultata pretrage. Zašto?

Mnoga istraživanja su pokazala da velika većina internetskih korisnika, više od 90 % njih, gotovo nikada ne ide dalje od prve stranice rezultata. Iz toga proizlazi prvi i najvažniji razlog zašto vam je potrebna optimizacija – ako se ne nalazite na prvoj stranici Google-a, šanse su vrlo male da će korisnici naići na vašu stranicu i posjetiti je. Na taj način gubite promet, a vaša konkurencija, koja se nalazi na prvoj stranici, je uvijek korak ispred vas.

Optimizacijom do boljeg korisničkog iskustva

Dobrom optimizacijom ne postižete samo dobru poziciju na Google-u nego i doprinosite boljem korisničkom iskustvu na svom webu. Korisničko iskustvo posjetitelja na vašoj web stranici je bez sumnje postao važan faktor u rangiranju vašeg weba na Google-u. Prema tome, svojim naporima da se bolje rangirate, u isto vrijeme stvarate i tzv. user-friendly stranicu, odnosno stranicu koja je u svim aspektima prilagođena korisnicima.

Ono što tražilice žele vidjeti, i što im pomaže pri rangiranju vaše stranice jest mobile-friendly dizajn, odnosno dizajn weba prilagođen pregledavanju na svim uređajima, uključujući mobitele, tablete, veće ili manje ekrane itd. Osim toga, važni su i dobri korisnički signali, kao što je dugo zadržavanje na stranici te nizak bounce rate ili stopa odbijanja, odnosno postotak posjeta gdje korisnik napusti vaš web nakon prve učitane stranice i bez dodatne interakcije.

Uz navede aspekte, kao i uz dobru integraciju relevantnih slika i video zapisa, vaša stranica pružit će vašim korisnicima iznimno korisničko iskustvo, a tražilice će je stoga vrlo dobro rangirati. Dobro korisničko iskustvo naposljetku vodi do visokih stopa konverzije i do većeg povjerenja korisnika i potencijalnih klijenata.

SEO vam pomaže u izgradnji ugleda i vjerodostojnosti

Visoka pozicija na tražilicama internetskim korisnicima govori da ste važan igrač u svom području, u svojoj industriji. Vaš ugled raste zajedno s povjerenjem koje su vam korisnici spremni pružiti. Jednako tako, ako se nalazite drugoj ili trećoj stranici rezultata pretrage, korisnici stvaraju razne pretpostavke – da ste novi u poslu, da ste neiskusni, da nemate dovoljan budžet za ostvarivanje bolje pozicije, a s time i da ne ostvarujete dovoljno prodaja.

S boljom pozicijom raste i vaš ugled te na taj način razvijate i svoj identitet. Kako biste izgradili dobar identitet i dobar ugled u online svijetu, morate biti vidljivi. Korisnici vas moraju vidjeti na tražilicama i prepoznati vas kao vjerodostojne, kao autoritet u vašem području. Svojom pozicijom, kao i svojim sadržajem na webu i svojom ponudom trebate ih privući i potaknuti na interakciju ili kupnju. A ako ste sve napravili dobro, tj. ako ste dobro optimizirali svoju stranicu za tražilice i za korisnike, upravo to ćete i postići.

SEO donosi dugoročne rezultate

SEO možda nije najbrži način marketinga i ostvarivanja rezultata i prodaje no svakako je najisplativiji dugoročno. Optimizacija je dugoročna strategija čiji cilj jest osigurati vam povećanu vidljivost, povećani promet, visoki postotak konverzije, te naposljetku povećanu prodaju kroz duži period, te će imati pozitivne učinke na vaše poslovanje kroz sljedećih nekoliko godina.

Optimizacija je proces koji zahtijeva trud, posvećenost i znanje, a što više uložite u nju to će vam se više i vratiti, te će vaš web biti bolji i konkurentniji na tržištu.

Ako i dalje nemate optimiziranu web stranicu, sada je pravo vrijeme za to, jer budite sigurni da je vaša konkurencija ima. Ne gubite promet i nemojte zaostajati za konkurencijom, nego započnite s SEO optimizacijom pomoću Kale Presence već danas.

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